Organic Search Engine Optiimzation Searvices
When properly executed, SEO can significantly increase your return on investment (ROI). It doesn't matter how impressive your website looks or how great your products are, if you're not showing up ahead or alongside of your competitors on search engines like Google, you're losing out on a large customer base. Think of it this way, if search engines cannot see you, how can potential online customers?
DotConnex offers a diverse set of strategies and services that when combined, encompass the ultimate structure to building a great online marketing strategy. Our main goal is to enhance your websites visibility to increase traffic and help customers find you before your competitors. Here at DotConnex, we offer several services including: technical SEO Assessments/Audits, Content Development, SEO Website Design, Backlink and Risk Management, Geographical SEO Services and SEO Management to help you build a complete and cohesive campaign that drives results.
What Is Organic SEO?
Good Organic SEO placement in search engines (also referred to as Natural SEO) means that overtime, your website will naturally display well in search results due to its underlying structure and proper execution of keyword placement. In other words, it does not need expensive additions such as pay per click advertising and paid inclusions (such as "Sponsored links" in Google).
Technical SEO Assessments & Audits
In order to develop a strong search engine optimization strategy, we must first conduct a comprehensive audit so we can provide our clients with an in-depth critique of their website and its current performance. Our analysis identifies areas where improvements should be made and provides detailed instructions on how to repair each area in a prioritized list.
We educate customers on what search engines consider important and provide recommendations on how to make your website better suited to its target market and your main objectives. We also inform the importance of utilizing organic optimization methods to achieve long term success and how this ultimately leads to an increase in revenue.
While good content leaves your audience with a warm and fuzzy feeling, great content resonates. It strikes a nerve within your target audience, provoking deeper thought and encouraging them to engage. Masterfully merging strategic storytelling with the knowledge of how people consume and interact with content online, Digital Current brings big ideas to life, inspiring your audience to engage as they move along your conversion process.
Whether you're looking to increase sales, boost your brand awareness, retain existing business, or engage new customers, content marketing is a proven strategy to fulfill any of those goals. Content marketing development takes discipline and commitment, and we help you every step of the way. First, we'll partner with you to understand what makes your company unique. Then we take your passionate expertise and share that online with our holistic approach that works for companies across the size and industry spectrum.
SEO Website Design
Combining SEO and Web Design is challenging because there are many factors on both sides to consider. There are constant battles between the design, the content, the programming, the marketing, and the optimization techniques. The designer must respect that the site he or she is designing will eventually be optimized. Therefore, additional space needed for content must be allocated. The programmer must be flexible to accommodate the various calls to action provided by marketing as well as the optimization techniques involved. The SEO specialist should communicate with the design team and the programming team to orchestrate a smooth transition from Web Development to SEO Web Design.
A common practice for companies interested in having their website optimized is to design and develop the site, and only then hire a Search Engine Optimization firm to help with the optimization. Unfortunately, this process is redundant and ultimately leads to greater expenses for the company. The search engines have likely already begun to index the non-optimized site and created their initial scoring of its relevance, and this is their first impression. A better way of tackling this issue is to design and develop a website with SEO techniques incorporated from the very beginning. While you could still hire an outside SEO firm to communicate these techniques to a web development company, it would save even more time and money to hire DotConnex.
DotConnex enables its clients to have peace of mind knowing that whitehat SEO techniques are being utilized from the beginning of their project, through its launch, and on to the marketing thereafter.
Backlink & Risk Management
Link risk management is a process that came about from the continuous changes to linking and SEO ranking factors. SEO has become more than just a way to win traffic and get better visibility; it's the way to maintain and improve the quality of your digital assets (i.e. your website).
Instead of waiting for a penalty from Penguin to occur, link risk management is about insuring your traffic and it's resulting revenue from being affected by Penguin roll-outs in the first place. It's easier and better to be proactive and prevent damage than to map out a response once a penalty has been placed against your website.
Link risk management consists of common tasks completed when necessary by SEOs:
- Recovery from manual or Penguin penalties
- Protection from negative/black-hat SEO and poor quality inbound links
- Legitimate link-building practices
Local SEO Services
For many small, local businesses, traditional marketing is just not an option anymore due to its high costs and low visibility. For years print ads, television commercials, and billboards were the only means of marketing but overtime became overly expensive and not a feasable option. However, in our modern, digital world, online marketing has made it more affordable for any business big or small to compete in the same arena.
Within local SEO services there are a number of strategies that you can use to increase your business's visibility in your local area. One of the most important aspects of local SEO is a consistent name, address, and phone number (NAP) on your site and any online directories. This will help avoid confusion for any visitors as well as signal to search engines that this is important information.
DotConnex helps its clients understand where they currently stand and how they can do better while providing reasonable and attainable goals and action plans.
Because of the constant changes in search engine algorithms, websites need continuous monitoring in order to stay ahead of the game and keep their top rankings in engines like Google. The importance of this is undenieable as competition continues to increase and keeping a high ranking becomes more difficult.
We combine traditional SEO tactics, content marketing, and social media marketing to ensure that all of your content, no matter where it is, is easier to find. We do this by designing your content to work together as a unified whole, even when it's not on the same website so that your brand is presented to customers in an engaging way. All of your content will link together—website, social media, etc. —to paint a full picture of who you are.
Our SEO expertise means you get to benefit from years of search engine marketing research that when applied to your industry can deliver quantitative results.