Design
Bring the visual presentation in line with the business today.
WEBSITE REDESIGN SERVICES
Keep What Works. Rebuild What Doesn’t.
An older website can still contain valuable content, history and search visibility. A thoughtful redesign improves the experience without discarding the parts of the site that are already helping your business.
MORE THAN A NEW LOOK
A Redesign Should Improve the Entire Website Experience
The visual design is only one part of the job. A redesign is also an opportunity to simplify navigation, strengthen page structure, improve mobile usability, clean up technical issues and create a better foundation for SEO and future growth.
Structure
Make services, information and important actions easier to find.
Mobile
Rebuild layouts for the screens customers actually use.
Performance
Reduce unnecessary weight and improve the technical foundation.
SEO
Preserve important URLs and strengthen content and internal structure.
Conversion
Make the next step clearer for visitors who are ready to act.
REAL DOTCONNEX REDESIGN WORK
See the Difference Between Then and Now
Each comparison below uses the authentic original website and the authentic current website supplied for the project. The comparison graphics only frame and crop the real screenshots for presentation.
01
LABELS + PACKAGING
Thames Label & Litho
The current website creates stronger hierarchy, clearer service paths and a more modern presentation for a long-established Canadian label manufacturer.
02
HAIR + BEAUTY
Bogart’s Hair Salon
The redesign moves away from the older fixed layout and gives the salon stronger imagery, clearer navigation and a more contemporary customer experience.
03
SIGNAGE + COMMERCIAL SERVICES
Grand River Sign Design
The current website puts the company’s services and visual work forward much more clearly while creating a stronger responsive experience.
04
COMMERCIAL PRINTING
Custom Press LTD.
The new presentation turns a dense legacy information layout into a clearer, more visual experience that better supports printing, marketing and packaging services.
REDESIGN WITHOUT THROWING AWAY SEO
Protect What the Existing Site Has Already Earned
A redesign should not casually change URLs, remove useful content or break internal links. Existing search visibility needs to be considered before the new site replaces the old one.
Existing URL/commercial-printing/
→
Redesign DecisionKeep or Redirect
→
New SitePreserve Relevance
- Review existing URLs before launch
- Preserve valuable content where appropriate
- Map necessary redirects
- Carry forward titles and metadata intentionally
- Rebuild internal links carefully
- Confirm crawlability and indexing after launch
THE REDESIGN PROCESS
Start With the Existing Site. Then Improve It Deliberately.
A redesign works best when the current website is treated as evidence. We look at what exists, what needs to change and what should survive into the new version.
- 01
Audit
Review the current pages, structure, content, technical issues and search considerations.
- 02
Plan
Define what stays, what changes and how the new site should be organized.
- 03
Design
Create a modern visual system around the brand and customer journey.
- 04
Build
Develop the new responsive WordPress experience and migrate the right content.
- 05
Test
Check mobile behaviour, forms, links, performance and redirect requirements.
- 06
Launch
Move the redesign live carefully and verify the important technical details afterward.
WHEN A REDESIGN MAKES SENSE
Signs Your Website Has Outgrown Its Current Version
01Your website no longer reflects the business you are today.
02The mobile experience feels like an afterthought.
03Important services or information are difficult to find.
04The site feels slow, heavy or technically outdated.
05Updating normal content has become unnecessarily difficult.
06You are expanding services or markets and the existing structure cannot support it.
07The website gets traffic but does not create enough inquiries.
08You want to improve SEO without continuing to build on a weak foundation.
WEBSITE REDESIGN FAQ
Questions About Redesigning an Existing Site
Do we have to replace every page on the existing website?
No. Useful content and important URLs can often be retained while the design, structure and technical foundation are improved.
Will a website redesign hurt our SEO?
It can if URLs, content or technical signals are changed carelessly. Existing search visibility, redirects, metadata and internal links should be considered before launch.
Can you redesign an existing WordPress website?
Yes. An existing WordPress site can be reviewed to determine whether the best approach is to rebuild templates, restructure content or make more targeted improvements.
Can we keep the same domain name?
Yes. A website redesign normally happens on the existing domain. Individual page URLs and existing search signals need to be handled carefully during the transition.
What happens to the old website while the new one is being built?
The existing live website can normally remain available while the redesign is developed separately. The new version replaces it only when testing and launch preparation are complete.
READY FOR A BETTER VERSION?
Redesign the Website Without Losing What Already Works.
Tell us what is frustrating about the current website, what needs to improve and where the business is going next.
Discuss Your Website Redesign →